unique patrons built from scratch for a multi-title touring producer, segmented by show interest and purchase activity
Capture your audience. Grow revenue.
Connected audience engagement and monetization tools for performing arts centers, production companies, and live tours.
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Free, 30 minutes, nothing to prepare. We walk through what you run today and show you what the audience you already have is worth connected.
We're trusted by 25+ major productions & venues.
Capture & engage your whole audience with a centralized, connected system.
Every touchpoint feeds one database. Your websites & apps, in-venue & on-site actions, and your ticketing platform all capture patrons into a single CRM you own.
Target your audience with automated marketing campaigns that drive ticket sales & additional revenue channels.
One connected loop. Not five disconnected tools you're left to wire together yourself.
Results we've already delivered
site visits generated in 2026 across tour websites for an international live show producer
in-show QR scans across Q&As, waivers, and audience engagement forms for a single tour producer
of patrons for a children's live show took two or more actions across online, in-show, and post-show systems
in-venue QR scans and unique emails collected in under two months at a prominent LA venue, through food and beverage and show programs
of inbox handling saved for an interactive experience producer with a custom AI chatbot for patron FAQs
You're missing revenue with no centralized patron lists, no in-venue capture points & engagement, and no marketing automations.
Your buyer list belongs to the platform
You sell out the house and the ticketing platform keeps the relationship. The email address exists, and you can usually see that it exists, but you cannot send to it, segment it, or win that person back for the next title. Producers have it twice over: every venue on the route runs its own platform, and each one keeps the buyer you brought them.
The show floor collects nothing
Your audience is never more engaged than during the show, and that is the one moment you capture zero. Q&As, contests, and waivers run on paper, or they run in somebody's head. VIP, merch, and food and beverage sales leave no record behind.
Your patron data lives in eleven spreadsheets
One venue's Google Sheet, another venue's Excel file, a ticketing export full of phone numbers and missing every email address. Then someone in a meeting asks how many people you can actually reach in Ontario, and the room goes quiet.
Every show and every market starts from zero
Nothing fires automatically before or after a show, and each new city gets rebuilt by hand. The audience you spent real money to reach last year never hears from you again, so you pay a second time to reach the same people.
Own your audience. Capture more patrons in-show. Run marketing on auto-pilot.
For performing arts centers, production companies, and live tours
You send an audience to seven venues on seven different platforms, and all seven keep the buyer. The next tour rolls back through those same markets and starts cold. We build the patron database under your name, so every website visit, every ticket sold through a venue's link, and every attendee captured in the house comes back to you. Your ticketing arrangements with each venue stay exactly as they are.
Four people come to the show and one of them bought the tickets, so three sit in your building all night and never enter a record. You then buy ads to reach people who were physically in the room last week. We turn the house floor into a capture point, connect it to your ticketing and your site, and hand you one list that actually contains your own audience.
What changes once the five pieces are connected
Convert anonymous ticket buyers and site visitors into an owned, centralized audience, driving repeat sales, new revenue, and in-venue engagement, without replacing your ticketing provider.
More repeat ticket revenue
Sell to the same people again: post-show upsells, VIP and merch, presales, and promos when a new title comes to their city. You stop rebuilding the audience in every market and start marketing to the patrons you already paid to acquire.
One centralized audience you actually own
Everything scattered across spreadsheets and platform exports resolves into a single clean record, validated and de-duplicated before it lands. It is the opposite of the ticketing-platform relationship, where your own audience gets rented back to you.
Every attendee captured, not just the buyer
In-venue QR codes pull in the whole group through the things they already want: programs, food and beverage, VIP access, and Q&As. Your database grows on its own, show after show.
The five pieces, and what each one does for you
Build the whole connected loop, or start with a single component and grow into it.
01Venue and tour websites
Websites that turn visitors into repeat ticket buyers.
We design and build your company, venue, tour, and show sites with email capture and tracking on every page, so no visitor leaves anonymous.
- Custom branding, cast and talent pages, programs, press, and reviews
- Audience engagement forms: waivers, giveaways, surveys, guest-list requests
- Ticketing integrations and live date grids
- AI chatbots handling patron inquiries around the clock
- Ongoing upkeep as shows and dates change
02In-venue audience engagement
Turn the show floor into a revenue and data channel.
Your audience is never more engaged than during the show, so we put a QR code in their hands that lets them engage, buy, and share in a single tap. Every scan becomes an owned patron record you can market to on repeat.
- Q&As, audience requests, photo and video sharing
- Digital show programs and cast bios
- VIP, meet-and-greet, and merch sales on site
- Waivers and participation registration
- Food and beverage ordering
03Ticketing integrations
Your ticket buyers, finally in a database you own, without leaving your ticketing platform.
We integrate with the platforms you already use, including Universe, Ticketmaster, Fever, and TodayTix, and embed live ticketing grids directly on your sites. Every purchase flows automatically into that patron's record.
- Purchases matched to an existing patron or created as a new record, automatically
- Every record holds what the patron has seen, what they've spent, and their demographic details
- Comps, guest lists, and partner requests sit on one list alongside paid attendees
04Intelligent patron CRM
One place holding every patron and everything they've done.
Scattered lists and platform exports become one clean audience. Every signup, scan, and purchase from every channel resolves into a single patron record, validated and de-duplicated before it lands.
- Contact, location, and demographic data on every patron
- Full history: shows attended, purchases, and in-venue actions
- Reporting dashboards showing growth, repeat attendance, and revenue
- Your legacy lists and spreadsheets migrated in and organized
05Automated marketing campaigns
Turn the audience you now own into repeat ticket sales.
Every patron gets the right message at the right moment, triggered by what they actually did: a post-show upsell to attendees, a presale to your superfans, a win-back to the ones going quiet. It runs for every show in every market without being rebuilt each time.
- Automated email and SMS sequences before and after shows
- Promotions sent only to the segments likely to buy
- Tags and segments created automatically from every data source
1
Patron scans QR code for the show program and live Q&A
2
Email post-show feedback survey and social links
3
SMS promo code for a new show with a ticketing link
4
Email discount code for 10% off VIP tickets 24 hours before the show
5
Patron purchases a ticket for the new show
06Reporting and analysis
Understand what's working and where to put your time and money.
Detailed analytics across your websites, QR codes, forms, ticket data, and marketing campaigns, so you see the whole ecosystem in one place.
- One dashboard covering every channel
- Ask our purpose-built AI tool any question about your audience
Live in 30 days
A working system, not a plan and not a design, collecting your patron data inside the first month.
Your first capture point is live
Your first landing page is live with email capture, and a QR code is on the house floor collecting emails and engaging your audience at the next show.
The full system is running
The full system is live: websites, patron database, and automated emails running, with your existing lists migrated in and new patron records flowing from every channel.
Built for your scope, not one size fits all
Every engagement is a one-time build fee plus a monthly management retainer. After that your team can run it independently or keep us on.
Build the full connected system, or start with a single component.
Get a Free Assessment TodayA site, a QR flow, a database, an automation. We scope what you need on the call, then prepare a custom quote based on the number of sites, QR codes, data layers, and campaigns involved.
Who this works for
This is built for you if:
- You produce or tour multiple shows, or you run a venue, theater, or immersive experience with performances several nights a week
- You sell through a third-party platform like Ticketmaster, Universe, Fever, TodayTix, AXS, or Eventbrite, or your venues each sell through their own
- Your patron lists live in spreadsheets and platform exports rather than one system
- You send some email, through Mailchimp or Klaviyo or straight from Gmail, but very little of it is automated
- You want the same audience buying a second and third ticket instead of buying new attention every run
Probably not a fit yet if:
- Your patron data already sits in one mature CRM with automated sequences running against it
- Your events are one-off private bookings rather than a regular performance schedule
- You have no plans to sell to the same audience more than once
Straight answers
Isn't this expensive?
Most companies we talk to are already spending the same amount or more, split across a web contractor, an email tool, a separate forms tool, and internal hours nobody is counting. Those pieces underdeliver because none of them talk to each other. One connected system with one point of contact replaces that spend, and the added revenue it produces is the point.
We don't have anyone internally to manage it.
You don't need one. We have a process for collecting content and permissions, and we launch independently, so the lift on your side is a few approvals. Everything goes live only after you sign off on it. You decide whether to run it in house or keep us on.
Will this replace our ticketing platform?
No. You keep selling exactly where you sell now. We integrate with your platform so purchase data flows into the patron record you own, and we embed live ticketing grids on your sites. For the buyer, the checkout stays exactly as it is today.
We already handle this in house.
Then it's a short call. What we usually find is patron data that never leaves the platform, no capture inside the venue, no automated sequences, and no upsell path after the show. If all four of those are already covered, we'll tell you that and you'll have lost half an hour.
We're smaller than the productions in your logo wall.
The starter build exists for that reason. A comedy club, a community theater, or a single-title show can start with two QR codes and one landing page, then add pieces as the list grows.
Find out what the audience you already have is worth.
30 minutes, free, and nothing to prepare. We go through how you sell today, what gets captured, and what happens in the room, then show you the revenue your current audience is already capable of.
What you walk away with:
- Where patrons are being dropped right now across ticketing, your website, and the venue floor
- What the five pieces connected would produce, sized against your own show schedule
- A demo of the systems we've built for comparable producers and venues, and a detailed proposal afterward if you want one
Prefer email? team@lightupdesigns.com